Search engine optimization (SEO) is a topic that every new blogger eventually has to learn about and become aquainted with. We pride ourselves on creating SEO-friendly blogs, but there are always more things that can be done to enhance the SEO functionality of your blog.
Below, are a few tips from Ahson Rafiq, a young web developer who runs a great blog on search engine optimization called Blueverse.
Keyword Research – Targeted Domains
Having a good domain can help your SERPS in a lot of ways, and it makes your job as a SEO much much easier. On the other hand, if you’re sure of your content targetting skills, you can make the most vague domains work just as well. The most common way to choose a niche blog, in order to either make it a personal brand or just to make money, is to do keyword research for the most commonly searched terms. I suggest checking out Google Trends and running a few queries to see which keywords would work best for you.
It is also important that you don’t step on anyone elses brand name, so do your research (basically just a lot of Google queries) before you finalize the domain. Now remember, don’t ever make your blog too niche specific because that will corner you “content wise” and you’ll be fighting with writer’s block. Try starting with the make money online niche because there is plenty of room left for exploring monetization.
Most blogs use the domain.com/post-name/ structure but that gets hard to manage, so if you’re into friendly urls choose one of the following:
My favorite is the default permalink structure that WordPress blogs have:
If ever I need a special structure for a post, I just use the Advanced Permalinks plugin.
Using that plugin gives me choices for permalinks, which makes things much easier. You can also do this with the default version of WordPress by going to your Dashboard>Options>Permalinks. The screen should look like this:
SMM – Social Media Marketing
If a new blogger were to ask me what they should focus on, the answer would always be Social Media Marketing. The first step is to get yourself known with a bang. A front page Digg story is the sure way to go, so at first try to make posts that could make headlines on sites like digg/reddit/stumble upon and get you insane amounts of traffic! The conversion rate of subscribers on this is hardly 10% but something is better then nothing!
Some bloggers have even made a whole living out of just SMM, if you try hard enough you just might crack it!
Linking to Other Blogs
Your first 50 or so posts should utilize references and trackbacks to bigger blogs. Blogs that are in the techno top 100 or are well known and have tons of visitors and subscrirbers, so linking to bigger blogs of the same niche can not only give your blog more authority but it also speeds up indexation as well!
Using Scrapers to Your Advantage
If you’ve ever noticed trackbacks that have flat-out plagiarized your writing, that is referred to as scraping. You now have the opportunity to stick it back to the scrapers by embedding anchor text automatically in your scraped content! All you have to do is download a plugin, and you’re good to go. Check it out here.
This post was guest blogged by Ahson Rafiq, who is the author of Blueverse, an excellent blog on search engine optimization and web development. Also, you can check out a previous post that includes some great SEO plugins here.