Category Archives: Copywriting
Welcome to the first weekly UBD Podcast! I recently had a chance to sit down and talk about copywriting for blogs with Allison Nazarian. Allison is the founder of Get It In Writing. Her business provides copywriting services, among other things, to bloggers! She also writes on her personal blog AllisonNazarian.com Allison has worked, written and consulted for hundreds of publications and organizations, including Bloomberg News, J. Walter Thompson, Ruder-Finn, Business Wire and a wide range of health, financial and law professionals, women’s organizations, service providers, communications companies and individuals.
We are often asked, “How do I get readers to comment on my posts?” It is regularly the case that a blog might look great, have great content, and yet no comments. Seeing the benefit in building a community around your blog; encouraging people to comment is an important aspect of any blog. Here are 5 easy ways to encourage your readers to start commenting: Write to Your Readers! Addressing your readers specifically could spark conversation. When you read something that strikes a cord with you, you are more likely to comment, … Continue reading