I recently had a chance to sit down and talk about copywriting for blogs with Allison Nazarian. Allison is the founder of Get It In Writing. Her business provides copywriting services, among other things, to bloggers! She also writes on her personal blog AllisonNazarian.com

Allison has worked, written and consulted for hundreds of publications and organizations, including Bloomberg News, J. Walter Thompson, Ruder-Finn, Business Wire and a wide range of health, financial and law professionals, women’s organizations, service providers, communications companies and individuals.

In this podcast, we go over topics such as business blogging practices, choosing the right topics, and optimum posting frequency.

Click the PLAY button below to listen to the podcast. Enjoy, and feel free to leave any questions in the comments.

1. Write to Your Readers! Addressing your readers specifically could spark conversation. When you read something that strikes a cord with you, you are more likely to comment, right?
2. Ask your readers questions – When writing an opinion article, asking your readers what they think will increase the likelihood that they will comment.
3. Make sure the comment link is large and easy to click on. If they can’t see the link they won’t click on it!
4. Write interesting headlines! If a reader sees a headline that grabs his/her attention, he/she is more likely to read and comment on that particular article.
5. Limit your posts to an appropriate length… We all skim what we read, so making sure a post isn’t too long will encourage more comments.

Follow these five steps to be well on your way to establishing a more lively blog.