There is actually a very easy method of doing this and it is crucial to successfully using WordPress themes to market your business online.

To install multiple themes, you need multiple installations of WordPress. Our recommendation is to install WordPress and the theme of your choice on sub-directories.

For example, let’s say that you already have a blog, yourblog.com, and you want to have a squeeze page that you can send traffic to and you want the squeeze page URL to be connected to yourblog.com. All you need to do is install WordPress and Squeeze Theme on the sub-directory (yourblog.com/squeeze).

If you want a sales page, you could also install a sales page on another subdirectory as well, like yourblog.com/sales.

You can repeat this process as many times as your web host allows.

Here is a short video of how to do it using BlueHost:

This is definitely the easiest way to quickly setup WordPress and our themes on your blog. As we mentioned, our recommended hosting provider, BlueHost, offers this amazing functionality.

UBD worked with Yahoo! to add functionality and relaunch their popular Yahoo! Mail Blog.

You may be asking yourself, why is UBD reporting that the Yahoo! Mail Blog relaunched? Well, we are truly honored that we recently had the opportunity to work with Yahoo! to redesign and relaunch the official Yahoo! Mail Blog. Our Chief Marketing Officer, Josh Mullineaux, met Ryan Knight from Yahoo! at the Blog World Expo last November. It gives us great pride to have worked with one of the pioneering companies of the commercial Internet.

With the relaunch of the Yahoo! Mail Blog, our objectives included the following:

• Update the elements of the Yahoo! Mail Blog to their specs
• Integrated “Threaded” comments with a unique author response to reader comments
• Increase the promotion of social media syndication and RSS readership options
• Code the design into a WordPress Theme compatible with WP 2.5+

What did the Yahoo! Mail Blog Community Manager, Ryan Knight, have to say about working with us?

I’d been interested in revamping the look and feel of the YMail blog for a while, and if I’d known how easy it would be working with UBD I would have done it a long time ago. The design work was perfect and they helped add a lot of much needed functionality to the site. The readers love it! - Ryan Knight, Community Manager, Yahoo! Mail

Thanks, Ryan! We enjoyed working with you, as well!

Visit the Yahoo! Mail Blog

The following is a list of the WordPress plugins which we have personally used and recommend to all of our clients. We will start with a small, manageable list and then continue to add more plugins that can be of use to you!

Comment Functionality

One of the great features of blogging is the ability for your readers to get involved and give feedback on the posts that you’re writing. Here are a few plugins that will enrich the comment features for your readers:

Brian’s Threaded Comments
Description: This gives you threaded comments and a “wandering” comment form.
Download | More Info

Comment Relish
Description: Increases your readership and RSS subscription rate by simply sending a short ‘thank you’ relishing type message to users when they first comment on your weblog.
Download | More Info

Subscribe to Comments
Description: Allows readers to receive notifications of new comments that are posted to an entry.
Download | More Info

Next, we will move on to how to enhance WordPress for maximum search engine ranking benefit…

SEO

WordPress has done a great job of building a CMS (content management system) that comes ready for SEO right out of the box. These two plugins are aimed at improving your blog’s ability to rank well, and making the process of optimization extremely easy and straightforward for you.

Google XML Sitemaps
Description: This plugin will generate a sitemaps.org compatible sitemap of your WordPress blog which is supported by Ask.com, Google, MSN Search and YAHOO.
Download | More Info

All In One SEO Pack
Description: Out-of-the-box SEO for your WordPress blog.
Download | More Info

***UPDATE*** Check out Headspace2 for a powerful SEO plugin. I haven’t had any experience with it, but from what I have read it looks like it is a great tool for adding meta tags and managing your blog’s SEO. Thanks, Edward!

Sidebar Functionality

Many blogs come jam-packed with sidebar widgets, advertisements, and other features. Here are two plugins that will encourage readers to comment and allow them to easily catch up on posts they may have missed.

Get Recent Comments
Description: Display the most recent comments or trackbacks with your own formatting in the sidebar.
Download | More Info

Recent Posts
Description: Returns a list of the most recent posts
Download | More Info

Social Media

This is a MUST HAVE! You never know who may really enjoy your post and encourage a few hundred, maybe a few thousand, people to read it as well.

Share This
Description: Let your visitors share a post/page with others. Supports e-mail and posting to social media sites.
Download | More Info

Podcasting

Podcasting is the next step for most bloggers. Podcasting is recording video or voice and posting it on your blog. To integrate podcasting onto your blog, there is only one plugin we recommend!

Podpress
Description: The podPress pluggin gives you everything you need in one easy plugin to use WordPress for Podcasting.
Download | More Info

General Functionality

Allowing your readers to interact with and get to know you is crucial personal branding in the blogosphere. Don’t miss out on these plugins!

Post Avatar Plugin
Description: Show your readers who you are, on every post! You can see this in action on our blog – the author of each article is displayed next to the post title. This plugin is absolutely mandatory for multi-author blogs. It is also an effective personal branding feature for your blog.
Download | More Info

Democracy Poll Plugin
Description: Encourage visitor interaction by featuring a poll on your site.
Download | More Info

WP-Contact Form
Description: WP Contact Form is a drop in form for users to contact you. It can be implemented on a page or a post. It currently works with WordPress 2.0+
Download | More Info

For more information on choosing, managing and integrating the right WordPress plugins, check out the WordPress Plugin Codex.