General Motors Is Doing It…Are You?

For those who haven’t heard, the car manufacturing conglomerate General Motors is now using blogging as a way to connect to different market segments.

Thats right, GM is blogging.

Make your way over to GMnext.com, you will find articles written by executives, proper use of podcasts and other forms of new media. To me, this cements the value in using blogs as a way to market your business, small or large.

The other day, Nate, Matt, and I were discussing different markets and how they could use blogs and in what way. We all agree that small to medium sized businesses are among those who could benefit the most from blogging.

Why?

All small businesses need a website. The only problem is most small businesses are working with a relatively small budget. Well, as most of you know, to get a decent website designed these days costs at least $5,000 big ones.

A blog can be a far less expensive alternative that benefits from higher search engine rankings in most cases. Also, because a blog is based on some sort of content management system, preferably WordPress, a blog can be easier to update and modify.

Having a great design and useful content on your blog can also convey trust and can encourage visitors to become evangelists for you and your brand.

So what now?

In the coming years, it is likely that more of the population will understand how valuable a blog actually can be; a powerful marketing and branding tool, a way to develop a community around your brand, a highly search engine optimized web site, relatively inexpensive, and of course they are easy to update and modify.

Seeing the companies with big market research budgets do it first, is just one of the first “clues” that blogging is here to stay.

About Nate Whitehill

Nate is a co-founder of Unique Blog Designs and has been a user experience and visual designer for over a decade. He aspires to make the world pixel-perfect. Follow Nate on Twitter
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  • You mentioned GM blogging… that is no surprise to me at all. It is happening all over the Fortune 500’s – we are all starting to see it.

    I work for one of the large anti-virus software companies and we are heavily engaged in Web 2.0 and Social Marketing as of Q3 last year. YouTube and MySpace are being used by major marketing departments to gain first mover advantage on “the way people will be influenced to buy.” Now and in the future. Not only that the ROI on dollars spent is 10 fold of traditional marketing tactics.

    We don’t want to forget Facebook, Squidoo, Sribd, eZineArticles, etc, etc, all being linked backed to blogs and forums prior to hitting the corporate main site. We are not selling we are educating. People don’t want to be sold anymore. 😉

    Sorry for the long rant… I look forward to seeing what kind of site you guys can do for me. I just sent you a profile request..

  • Scott, your going to be happy what ever you get from them.